3 Benefits of LinkedIn for B2B Marketing

Brand Samosa
3 min readApr 21, 2021


LinkedIn has been used for great marketing strategies by many B2B companies as it has over 260 million users. LinkedIn is the best social media platform for businesses as it caters to all professional and business-oriented people.

According to a study, 65% of companies generate high-quality leads from LinkedIn. Moreover, 93% of B2B marketers stated that LinkedIn is very effective in generating leads, and 50% of its members said they trust the companies they interact with through LinkedIn more. With this being said, let’s look at some benefits of LinkedIn marketing:

Not to brag, but we, Brand Samosa, are considered one of the best LinkedIn Marketing agencies in India. We have generated thousands of leads through the brand building for our clients with LinkedIn marketing.

1.Carters Targeted Audience for better reach:

The people using LinkedIn are usually there for business communications, which means the target audience for your B2B marketing is available here to see what you have to offer. Professionals use LinkedIn to communicate with other businesses and build their brand awareness through sharing valuable content.

Your content will be easily visible as LinkedIn does not have the same algorithm as Facebook or Twitter. Moreover, LinkedIn users are more focused on building professional connections, so it won’t be lost if they relate to your content.

According to a study, 81% of B2B marketers launch their new products or services through LinkedIn. That’s more than Twitter, Facebook and YouTube combined. LinkedIn provides great ROI, which signifies that LinkedIn is quite effective for your business.

2. Build your reputation for brand awareness

LinkedIn is designed in such a way that it helps business professionals get easily found by their targeted audience. It is one of the best places for you to tell your success story, present your brand, make contacts with experts in your field. You can easily engage with your target audience by providing valuable content that will ultimately help you build your brand awareness. Valuable and engaging content will also help you in positioning as a thought leader and industry expert. Hence, it will make your brand credible and trustable for people to buy from you.

3. Quality leads come in easily to boost your sales.

LinkedIn acts as a magnet for B2B leads. According to Hubspot, LinkedIn is 277% more likely than Facebook and Twitter to convert contacts into leads. Moreover, the Green Web Marketing report says that failing to build an online presence can be fatal for your business. That is why you need to optimize your company’s and your personal LinkedIn profile with relevant keywords of your products and services so your target audience can find you easily.


LinkedIn is an effective platform for any business to flourish. It is specially designed with the right tools for facilitating your communications and relations between professionals. It quickens the development and brings quality service to the customers thanks to the inputs and direct contact between the LinkedIn users.



Brand Samosa

Helping B2B Businesses & SMEs to Grow Their Revenue using Marketing Automation & Lead Generation