How to Leverage LinkedIn as an Entrepreneur?

Brand Samosa
3 min readJul 24, 2019

With the world getting smaller each day and things getting easier to find, LinkedIn is a business and employment-oriented service specifically designed for building connections and searching for career-related options online. The world of business requires constant functioning, from building connections to finding employees and to be able to have a concrete social presence.

For Entrepreneurs, the platform of Linkedin is a holistic approach to grow itself and grow others who seek the same with self-employment being the key to independence for the youth of today. It is a gateway to exclusive networking by keeping the company’s data up to date and by labeling your company with exclusive expertise on the services that you provide.

Correspondingly, For Trainers and Consultants, it is beneficial in a way where both can strengthen their respective profiles to be able to connect and open the content of their quality. It gives a chance to the job seekers to review and decide their required needs they put upfront. Now, this deal is clearly not something you want to miss out on!

Linkedin recently has elevated from just being another social media platform that allows you to find jobs and recruiters.

It not only gives you a whole varied range of jobs that you apply for or will be best at but it gives you the option to search for second-degree connections who work at a specific company they are interested in, and then ask a specific first-degree connection in common for an introduction.

It has become more user-friendly by allowing you to follow different companies, bookmarks the ones you can apply for, easily view who visited your profile. Moreover, it lets you write posts and articles within the LinkedIn platform to share with your network. This helps in building a more credible and trustworthy, more so a convenient relationship online.

Finally, Linkedin’s new algorithm helps new private users get their posts seen by slightly reducing the reach of more popular users. Much like Facebook and Instagram, the new algorithm sorts content that is most likely to be relevant according to your convenience.

As previously talked, the idea is to walk to a more convenient platform to find what’s best for both companies and employees without the need to go all haywire, Linkedin provides you the ideal platform to restore your sanity and build your own stature. You can start off by building a profile and showing off your accomplishments, this, all in all, gives an overview for others to see if you match accordingly.

Here are a few ideas for you to get going:

● It is imperative to keep your profile up to date irrespective of it being a company or an individual profile. It is only then your profile will seem more credible.

● Upgrade your content quality by making it seem more attractive through pictures, new ideas, videos and also hashtags. It will automatically show up when people search for related content.

● The main idea is to grow a network as much as you can with. Comment actively on the contents that are relevant to you to grow and let grow with people. Eventually, it will be reviewed by Linkedin itself.

Be Sincere, Smart and Sharp. Build Yourself Now.



Brand Samosa

Helping B2B Businesses & SMEs to Grow Their Revenue using Marketing Automation & Lead Generation