Understanding $1.80 Strategy for LinkedIn by Gary Vaynerchuk

Brand Samosa
2 min readJul 24, 2019


Gary Vaynerchuk is an entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a fruitful public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

“I really believe that 2019 is the year of LinkedIn. If you’re in B2B, it’s the single most important platform you need to be spending your time on”; Gary Vaynerchuk.

Marketing is all about to be in action, non-action is devastating thing. The way to win is to listen and to contribute.

$1.80 Strategy for LinkedIn:

Strategy is to add valuable comment to peoples content — that’s the 2 cents — (after research and strategy is etched out) and does that 9 times with 10 hashtags daily. — That’s Gary’s the $1.80. Yes that is doable especially when growing a brand and looking for target audience.

  • Search thing that matter to your world.
  • Read the article.
  • Leave the most relevant comment.

There are two ways to attack the content:

Produce it: posting good content that is relevant to your brand and services.

Engage with it: visit content of other’s profile and leave valuable comment.

There are few steps need to be followed for $1.80 strategy:

Step 1: Go to Search

Step 2: Type any Topic with Hashtag & Click on Content.

Step 3: Read the Articles and Posts appeared.

Step 4: Be Thoughtful & Leave a Valuable Comment

Step 5: Repeat across 90 posts on 10 relevant hashtags.

Why this is called $1.80 Strategy? Because you’ve to leave your 2 cents (Thoughts) on 90 posts… That’s $1.80 Strategy for you.

Most important thing is to implement, it is little tough to implement any strategy in the same way it is not easy to be in good shape, it is easy to not eat healthily and not working out.

So, Be Confident and try to follow above given strategy it may take time but surely it would help you to Increase your Organic Audience.



Brand Samosa

Helping B2B Businesses & SMEs to Grow Their Revenue using Marketing Automation & Lead Generation