As the “new normal” came into being, so has the “new marketing.” This is the consequence of the global pandemic of coronavirus we all are facing. B2B marketers need to shift and adapt their strategies by using new tactics to cope up with the new challenges. …

LinkedIn has been used for great marketing strategies by many B2B companies as it has over 260 million users. LinkedIn is the best social media platform for businesses as it caters to all professional and business-oriented people. According to a study, 65% of companies generate high-quality leads from LinkedIn. Moreover…

The battle between quality and quantity in marketing is real, especially for B2B marketers. Be it in content, leads, customers, etc. It goes on forever. Leads are an important part of a business. They define the success and profitability for them. What is important for B2B marketers in Led gen…

In a recent report, Accenture said that “90% of B2B cite CX (customer experience) as a key factor in achieving their companies’ strategic priorities. According to an article by Matthew Sweezy, published in Convince and Convert, 80% of B2B buyers expect the same buying experience as B2C customers, which means…

When It comes to lead generation, you have to consider all the related factors. For example, you are looking to generate b2b leads or b2c leads? For which industry are you looking to generate b2b leads, and there are many other factors to consider. After considering all the elements, you’ll…

Happy! Happy!🤩 Last two week have been one of the greatest weeks for us, you know why? Being a LinkedIn community member, it feels great when others appreciate your post in terms of views, likes and comments. The best part is that the last few posts gave us equivalent leads…

With the world getting smaller each day and things getting easier to find, LinkedIn is a business and employment-oriented service specifically designed for building connections and searching for career-related options online. …

Linkedin has become one of the most popular social media platforms to find jobs and internships with its new specialized algorithm and the ability to connect better. It focuses on professional relationships and growing connection. A lot of students already know about it, but in case you don’t, do not…

Brand awareness refers to the level of a consumer consciousness of a company. It is the ability of the customers to recognize a brand and to associate it with a certain company’s product or service. …